Hospitality Partnership Proposal · 2026

Elevating Every Stay at Ascott Waterplace Surabaya. Indonesian Craft. Global Standards. Tailored for Hospitality.

A proposal for premium bath amenities co-created with Ascott Waterplace Surabaya. Designed to transform routine into ritual, and stays into memories.

View Proposal → Schedule a Meeting
The Opportunity

Bath Amenities Are No Longer
Just Necessities, They Are Experience.

Based on a year-long review of Indonesian hotel guest data (2025), premium bath amenities have emerged as one of the top drivers of guest satisfaction and review sentiment.

52.9%
of guests feel more satisfied when bath bombs, bubble baths, and bath salts are included in their stay.
  • 01

    Quality of Bath Amenities

    Standard amenities now correlate with neutral to dissatisfied reviews. Quality has become the new baseline.

  • 02

    Availability of Additional Bath Products

    Bath bombs, bubble baths, and bath salts are differentiators that turn ordinary stays into shareable moments.

  • 03

    Implication for Ascott Waterplace

    An opportunity to lead Surabaya's serviced residence segment with a signature in-room wellness offering.

Impact of Bath Amenities on Guest Satisfaction

Indonesia hotel guest reviews, 2025

About Maiimi

The No. 1 Bath Bomb Brand
in Indonesia.

Maiimi is an Indonesian wellness brand specializing in bath and spa products, turning everyday routine into restorative ritual for a calming mind and soul.

Formulated with aromatics, soothing agents, and high-quality ingredients, every product is made to be effectively beneficial for skin and meaningful for the senses.

With over 100,000 units sold in the last year alone, Maiimi has become Indonesia's top bath bomb brand. Our experience in serving thousands of customers translates into reliable quality, scalable production, and trusted amenities for hotels and spas across the archipelago.

BPOM Certified
Government registered
CPKB Certified
Good cosmetic mfg.
Tear / SLS / Paraben Free
Clean formulation
6+ Years R&D
Advanced formulation
Why Maiimi for Ascott

Four Reasons to Partner
with Maiimi.

A B2B partnership designed around guest experience, brand consistency, and commercial upside.

01

Enhanced Guest Experience

Premium bath products proven to increase satisfaction. Move guest sentiment from "neutral" to "memorable" with one in-room touchpoint.

02

Quality & Consistency Assurance

Reliable quality across every bath, ensuring a standardized and memorable experience across every Ascott Waterplace residence.

03

Customizable Amenities

Scents, sizes, and packaging tailored to Ascott's brand language and guest expectations. From subtle to signature, your call.

04

Additional Revenue Opportunity

Impulse-friendly products that drive in-room and spa retail sales, opening a secondary revenue stream beyond room rate.

Signature Collections

Get to Know Our Products.

A full range of bath and body essentials, all production-ready for hospitality partnership.

BATH BOMB

The Original Ritual.

Sleepy Lavender Bath Bomb

The O.G. that started our journey. Bath bombs fizz and burst with color when dropped in water, combining sensory experience with skin care in the simplest yet most relaxing ritual.

Retail reference Rp 69,000 - 75,000
Maiimi product
Tailored for Ascott

What Can Be Customized?

Every aspect of the product can be tailored. From scent to silhouette, from grams to glass finish.

Packaging Design & Model

Various customizable packaging designs and bottle models to adjust with Ascott's brand identity. Card hangers, boxes, jars, pouches.

Fragrance Choice

Co-create signature scents with our fragrance partners: MANE, Karya Aroma, and Givaudan. From soft floral to woody oriental.

Size Variation

Choose bottle sizes, cap types, and color finishes for a cohesive in-room experience that reflects Ascott's signature style.

500

Minimum Order Quantity per Variant

Applicable to custom fragrance, packaging model, and bottle size. Reasonable threshold designed for hotel-scale partnerships.

Hotels
Spas
Corporate Gifts
Special Events
Proven Track Record

Trusted by Premium Hospitality
Across Indonesia.

Maiimi has partnered with leading hotel groups and lifestyle brands, including a strong presence in Surabaya's hospitality scene.

THE WESTIN PAKUWON SURABAYA
FOUR×POINTS PAKUWON SURABAYA
swiss-belRESORT dago HERITAGE BANDUNG
✓ VERSELuxe HOTEL
⌂ LAMANDAU HOTEL
❦ Oak Tree HOTEL
UBU VILLA BALI
H M N S BRAND
sociolla BEAUTY RETAIL
guardian PHARMACY
kaycollection BEAUTY RETAIL
BOTANICAL ESSENTIALS BRAND
◐◑ loluna LIFESTYLE
ASTRO ● ONLINE RETAIL
holywings RETAIL
Surabaya Presence

We Already Serve the Best of Surabaya.

The Westin Pakuwon and Four Points by Sheraton Pakuwon, two of Surabaya's flagship hospitality properties, already trust Maiimi for their in-room bath amenities. Ascott Waterplace is a natural next step in completing our Surabaya hospitality network.

How We Work Together

Collaboration Journey.

A clear, four-step process designed to align with Ascott's procurement and brand standards.

01

Inquiry

Initial contact to discuss interest, scope, and potential collaboration options.

02

Sample

Delivery of product samples for evaluation, sensory testing, and feedback.

03

Development

Refine formulation, packaging, and design to align with Ascott's brand and hospitality standards.

04

Partnership

Ongoing collaboration to ensure successful rollout and sustained guest satisfaction.

Indonesian Craft · Global Standards

Let's Transform Every
Waterplace Stay Together.

Ready to elevate Ascott Waterplace Surabaya's bath amenity experience? Let's schedule a sample delivery and walk through customization options tailored to your property.

Schedule a Meeting → Visit maiimi.com
Business Contact

Qemhal
Director of Sales

qemhal@maiimi.com

PT Mari Sini Bermimpi

Websites

www.maiimi.com

www.minimaiimi.com

Instagram

@maiimiofficial

@maiimi.forbusiness